A Network of specialist’s event organizers

Three friends decide to break the stereotypical traditional event planning and generated a meeting planner according to the needs of clients.

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Three friends decide to break the stereotypical traditional event planning and generated a meeting planner according to the needs of clients.

They introduced Yo Planner, to organize events that assist clients in the operation of specific events such as convention groups, negotiation, conferences, and incentive trips. 

Daniel Müller, managing partner of Yo Planner in an interview with Entrepreneur en Español said that “It is a risk to start from scratch, not to have a salary and yet with the experience and the clients that they have brought to the company, they have done very well. Little by little we grew. For almost five years we were approximately 13 people and in the last two months, slightly more than double”. 

Three entrepreneurs started attracting previous clients and new ones to the industry. However, Yo Planner is similar to direct thinking of insurance and direct sales, it is monitored to provide a good experience that helps to attract and expand clients. Moreover, the company only earns from the commission of the suppliers it uses, such as hotels, operators, production companies, DMCs, etc., because when they bring a convention to a hotel their clients receive a percentage of the total payment.

The company offers, among other things:

  • Ranking of hotels and cruises.
  • Negotiation of the best rates and contractual conditions.
  • Free and personalized advice for groups, companies, conventions, and individuals.
  • Booking engine for groups.

Businessman says “We formed this network of specialists, people who know cruises, travel, of different types of people and ages, who no longer wanted to be in normal agencies or who lost their jobs due to the pandemic, decided to enter with our model”. 

A substitute in the pandemic

The network is made up of more than 30 people, who had expertise in different branches and are good to work with others and advise clients to give around experience. However, advice does not generate any extra cost since they make commercial deals on behalf of clients to achieve the best price and quality.

Müller explains, “Let’s say that I do the convention of your company; I do business for you. I do everything to get you the best deals with our suppliers. As a customer, it does not cost you our services because we are protected by a commission. If the hotel pays me, in the end, $ 100, 50 goes for the planner and 50 for our company”. 

Furthermore, Yo Planner specialists do not have a salary, however, they earn from the commissions we have with all providers, unlike a traditional agency. Müller gives an example, one of our planners makes a convention in Cancun, we negotiate for our clients with all the services related to the event the hotel, the transporter, the activities, the production, etc. and “in a transparent way to our client does not we increase our prices, we make deals with the best contractual conditions with our suppliers and we earn a commission from these services and therefore also our network”. Yo planner manages everything remotely it doesn’t have office space. 

Executive says that “In the network the activities that not all of us master are complemented, for example, in the middle of tourism there are too many products and services, which is difficult to know about everything, however, we have experts with whom we can help our clients. Some people are very good at operating events, who know about congresses, event production, incentive trips, in the same way, we have also formed in recent years people who like our model who are travel agents, who do not necessarily have to do a group, an event or a convention, but they do the vacation and tourism part through us, that is also why we have grown”. 

 Working in “New Normal”

The main aim of the company is to revitalize the industry that has been halted due to pandemics. However, measures are being taken in meetings and events by the trainers. Moreover, trainers are learning virtual methods in case the situation worsens.  

Müller says “Once it is reactivated, we want to continue developing the network in terms of talent, clients, and suppliers. These are the three parts that we see growing, we were working very well in 2019 and what started in 2020, but because of the pandemic everything stopped, we have not necessarily had events, but more people have joined, people who like how we work and that they can continue their career. We have people over 40 or 50 years old that right now it might be very difficult for them to be hired again in a company, with us they have the opportunity not to start from scratch, join a team of professionals and continue doing what they most appreciate. Like the organization of events and trips”. 

Managing partners say that the company strengthens if it remains in the equilibrium position in the pandemic. Müller adds “Keep knocking on doors, that is what any entrepreneur has to do, look for the opportunities that appear, we in this pandemic had the chance to grow because of the people who lost their jobs, there are valuable people, so it is important not to give up, never leave your idea, if you believe in it, is to continue with the desire to get ahead”. He moreover adds “We would love for people who are in the tourism or meetings industry and who are looking to continue their career, to join our network, to contact us on our page and also allow us to get to know our agency. And please give us the pleasure of helping them in their next events”.