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Amazon Prime issues an apology to Indians

The streaming app has issued an apology to Indians for hurting religious sentiments by its production.

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The streaming app has issued an apology to Indians for hurting religious sentiments by its production.

Amazon prime produced a political drama ‘Tandav’ displaying the dark secrets of Indian politics. This has, however, affected the religious extremists. “Tandav,” meaning “fury,” stars top Bollywood actors. In several states, it has faced police complaints and court cases alleging the show had depicted Hindu gods and goddesses in a derogatory manner. Moreover, the series have criticized many of the Hindu beliefs. 

In a statement titled “Amazon Prime Video Apologizes,” the organization has issued an apology to the viewers. Amazon apologizes “unconditionally to anyone who felt hurt,” it said, adding that it will continue to develop content while respecting the diversity of audiences’ culture and beliefs.

Shows aired on streaming apps like Amazon Prime and Netflix have gained so much popularity and criticism at the same time. Few weeks back, a Netflix series the ‘Crown’ narrating hidden secrets of the British Royal family was in the face of criticism. And now Tandav has met with the same faith.

An Indian media and entertainment industry executive said Amazon’s apology was unprecedented. Moreover, it says that the US organizations have often been caught manipulating cultural norms for political gains. 

In January 2020, Amazon founder Jeff Bezos attended a Prime Video event in Mumbai with Bollywood stars and announced it would double down on its investments. India is a critical growth market for Amazon. It shares an investment of $6.5 billion. With that, it becomes one of the biggest beneficiaries of the streaming company.

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