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Apple inquiring UK over app store claims

The famous apple company is investigating UK over false app store claims.

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The famous apple company is investigating UK over false app store claims.

The investigation process was undertaken after high-profile complaints, such as from Epic Games. Other applications are unhappy about the forced distribution of apps to iPhones and iPads. Apple said its terms were “fair and equal.”

The investigation will unfold the actions of the company as to whether it forces unfair terms on the developers or not. Andrea Coscelli, chief executive of the CMA said: “Millions of us use apps every day to check the weather, play a game or order a takeaway. So complaints that Apple is using its market position to set terms which are unfair or may restrict competition and choice – potentially causing customers to lose out when buying and using apps – warrant scrutiny.”

In response, Apple said that the only motive behind producing new devices is to create a competitive market. Moreover, the app store is flourishing the app developers so that it can promote the business equally and unfairly. The investigation is just to ensure that no malafide intention exists and the consent of users plays an important role.

Furthermore, Apple is ready to collaborate with UK markets to promote its products and explain privacy guidelines. These guidelines will serve as a bridge of hope between the trust of customers. Epic Games has launched a legal action against Apple and Google in the US, after both removed Fortnite from their smartphone app stores.

Last year, the apple app store let Fortnite players buy virtual currency at a lower price. This move resulted in an immediate ban from both the stores. This ban demanded the attention of both lawmakers and media regulators.

The state of Arizona passed a law that prohibited both Google and Apple from pressurizing developers to use its app store. It says that the consent of the customers is the key element. However, the bill is yet to be approved by the Senate.

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