Burberry Faces Backlash in China over Xinjiang Cotton

British designer Burberry faces severe backlash over Xinjiang Cotton. 

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British designer Burberry faces severe backlash over Xinjiang Cotton. 

Since the brand is under the fire of criticism, it can also lead to a boycott of other brands. The criticism is because of the ongoing human rights violation s in the Xinjiang region. Another move that incited the boycott was the ban on H&M and Nike by the Chinese shoppers. 

Burberry brand ambassador and actress Zhou Dongyu terminated their contract with the company and criticized the Xinjiang cotton publicly. The brand’s trademark beige, black, and red plaid was also removed from one of China’s best-performing video games, Tencent-owned Honor of Kings, days after the partnership between Burberry and the game was announced.

Sources cited in the South China Morning Post said the decision was linked to Burberry’s membership of the Better Cotton Initiative (BCI). Therefore, the project was immediately suspended due to its link with human rights abuses. The UK government officials admired the ban and said that China needs to rethink all the atrocities it is doing on people.

Retailers are under severe pressure over the ban on the export of cotton. They are asked to cut off the use of cotton owing to the torture of Uighur Muslims, where they were allegedly forced to pick cotton and work for garment makers. 

The pandemic caused Chinese business 

a lot in 2020 but not much as other countries. Other brands like Louis Vuitton owner LVMH–the world’s biggest luxury conglomerate owned by the world’s third-richest person, Bernard Arnault is also part of the BCI. The company might get affected by the recent trade move. However, it has not disclosed the exact purchase of raw materials used by China.