Facebook buys Animated Startup ‘GIPHY’ for $400M

Facebook has claimed to buy an animated startup GIPHY for $400 million.

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Facebook has claimed to buy an animated startup GIPHY for $400 million.

This startup is the world’s best online library and GIF maker. Facebook will allow it to make GIFs for Instagram and other applications. The California-based company offered $400 million for the purchase.

In an interview, the company said GIPHY, an expert in animated expressions and creation, is joining the Facebook company today as part of the Instagram team,” Moreover, GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and in other applications so that people can find just the right way to express themselves.” GIPHY was created in 2013 “with a simple goal in mind: to make communication more fun,” a GIPHY team member said.

Furthermore, almost 50% of Facebook’s traffic comes from its GIF contents which are in use for a long time. people have always enjoyed cute little GIF’s incorporating in their conversations. It is the best medium to explain emotions.

This is not the first time that Facebook has offered to buy GIPHY. Facebook tried to buy GIPHY back in 2015. The matter did not even reach the negotiation phase and GIPHY rejected the offer.

Now you will soon be able to enjoy GIFs on Instagram. Instagram is already using good techniques to help people communicate what they feel. It is known as the best expression-thrower application of all times. WhatsApp is already equipped with this feature. But you will get updates with new and funny GIF’s to use in everyday chat.