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Fendi features palette cleanser for label’s optimistic outlook

Fendi’s creative director, Kim Jones has been quite optimistic regarding the boost in sales. 

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Fendi’s creative director, Kim Jones has been quite optimistic regarding the boost in sales. 

During the pre-zoom interview, he said that people are buying stuff the same as they used to buy before. Their passion to dress up is still at its peak. The customers have not stopped shopping. Perhaps, online shopping had been in its full bloom. 

Furthermore, the new collection of the brand focuses on opulent minimalism. Film noir-ish capes, snakeskin boots, and unfortunately enough fur to feel problematic. The sleek and decent looks have added to the beauty of the brand. The Flight Attendant’s Miranda Croft was modeled on the women in the Fendi dynasty.

Fendi’s new era has been labeled as “evolution not a revolution.” This new era is different from Jones’s couture collection from last month. Perhaps, this collection has an attractive current for its audience such as wool shorts, oversize handbags, and body-con dresses, etc.  

The pandemic has posed various challenges to the fashion industry. Despite the last Milan fashion week in September reaching more than 43m viewers via an official streaming channel, a digital show is not the same as a physical one, with Jones saying he misses the crowds. 

Despite the obstacles it is a hopeful collection, optimistic in that it suggests that going out again, and even the “roaring 20s”, are within our grasp.

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